How to Write Descriptions That Sell
A well-written product description has the power to move your patrons through your sales funnel. By injecting ingenuity and product benefits into your product description, your storage becomes more likely to convert the casual browser. While most customers make their purchase decision on the product picture, the product description helps fill in the gaps to determine whether or not the product is the right fit for the customer. By training customers on the key benefits, unique value proposition, and offering a solution to a thwart difficulty, your product description can help drive more marketings, lower refund rates, and construct customer trust. In this article you'll learn whether or not you are able to write product descriptions, tips-off for writing product descriptions, great product description examples, how to find a product description writer, and an easy to follow product description template.
What i a product description?
A product description is the copy that describes the features and benefits of a product to a patron. The objective of the product description is to provide "the consumers " with enough information to oblige them to want to buy the product immediately. To write a product description that converts, you need to write print that persuades customers to buy. What difficulty does your product solve? What does your client gain from utilizing your product? What distinguishes your products from others on the market? Your product description needs to answer these questions in a way that is easy to read.
Should you write product descriptions?
Like every other facet of your website, product descriptions need to be split tested. Each website has a different layout, personality, and style which may require a different product description format. Some stores may convert best with only bullet point benefits. Others may need a long paragraph, or a mix of bullet degrees and a paragraph. And some websites may convert best with no print at all. You can use A/ B divide test tools like Google Optimize to determine what format works best for you.
Here's a product description example with no copy. According to VWO, an online storage called FreestyleXtreme ran a product description split test. Their experiment included a Control page with a product description and a Variation page with no product description. They were amazed when they found out that the page with no product description converted 31.88% most effective and had a 96% confidence level.
There are several factors as to why the product descriptions didn't convert well. It's possible they weren't written correctly for the audience. Where product descriptions are placed on your store may lower changeovers. The format they were written may have been the problem. However, when it comes to your specific store, testing whether or not you should have product descriptions on your storage can help you better understand how to proceed on future product pages.
Now, let's look at why you should have product descriptions on your store.
Having optimized product descriptions can help improve your search engine optimization (SEO). By optimizing your product descriptions to include specific keywords, you can help improve your chances of ranking high on Google. Without product descriptions, you may be able to optimize your images for keywords, but your product page may not appear high in search engines due to a lack of content.
Product descriptions can also educate your patron on the product. The product description offers supplemental product information that the picture can't do on its own. For instance, you likely wouldn't buy a laptop by looking at the picture alone. As a shopper, you'd want to read about the laptop's specifications and features. This also applies to fashion -- some people may be allergic to certain cloths and need to know the material of the clothing you sell on your storage. By providing clients with key product information, you avoid a build up of customer service inquiries. It also helps clients know if that specific product is right for them, which can help lower return rates.
Having product descriptions on each product page can also help boost changeovers if written well. Reading a fun product description, depending on the niche, can help a patron enjoy their shopping experience. They may giggle while read it, which helps break the ice between your storage and a first time customer. If the product description clearly showcases the product advantages, has personality and renders value for your patron, then it can help boost changeovers. Having product print that's free of grammatical corrects and typos are also welcome to contribute to increasing sales.
A product description can help assure customers that this is the product that'll solve their problem or improve their situation. Including product features can give customers the information they need about the product. Nonetheless, to create an effective product description you need to tie in the feature with health benefits such as attained with cotton for a soft seem or oversized bag to fit all your essentials. When a patron reads the product benefits, they can determine whether or not the product is right for them.
Picking the right words for your product description
According to David Ogilvy, the 20 more influential terms include abruptly , now, announcing, introducing, amazing, sensational, revolutionary, miracle, magic, quick, hurry, and more. Use keywords like those mentioned can help captivate your reader and persuade them into action. You can use these words in product descriptions, headlines, email topic lines, and more.
According to Unbounce, there are also several words and phrases that people shouldn't be using in their photocopy, product description and more. Poor word choices include: market-leading, breakthrough, innovative, stunning, ultimate and more. Ultimately, the words are poor options if they aren't accurate. Calling your product revolutionary when it's not isn't going to build your brand stand out.
It's important that a product description novelist is honest and transparent when describing the product. Telling a product is free when it really isn't is deceptive. Telling your product is the best quality when you have countless complaints about the product quality isn't going to trick people into liking your product. For example, if several people notice that the material is thinner than expected, you can mention that in your transcript without drastically impacting marketings. It gives your customers an honest anticipation of the product before they receive it. Your customers may even favor thinner cloths on summer days.
You'll still need to persuade people into buying your product. Being honest doesn't mean writing all of your products flaws but highlighting its strengths. Is the design what's selling the product? Put an emphasis on the look of the product when describing it.
You'll likewise want to bring your customer into the product description using terms like you. Help your patrons envisage themselves use your product. Construct them part of your product's story.
Keeping it casual can also help your product description stand out. You're not writing a thesis, but a product description to bring your product and your patron together. Use contractions in your writing like you're, you'd, who'd, etc.